Loving, Caring and Sharing is a Family Business: One NMD Shares Her Story

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For many people, yoga represents a conscious connection to self and to life. If you’re feeling philosophical or spiritual, you may agree with Big Shakti – a website offering expert resources and products to help you achieve optimal physical, mental, emotional, and spiritual health – that yoga reveals the “luminous intelligence and the beauty that lies within us.” It’s this beauty that lies within her and her enthusiasm to connect with others that motivated Kira to start her own business as a chair-yoga instructor for the elderly after becoming a National Marketing Director with Nerium International. Kira is BIG on this sort of thing – building and developing relationships – which is why she also decided to become a “Big” with non-profit organization Big Brothers Big Sisters (BBBS) with her local Indianapolis chapter.

BBBS provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better. “For more than 100 years, BBBS has been the nation’s largest mentoring network,” says CEO and President Pam Iorio. “Our goal is to make meaningful connections between our volunteers and the youth we serve, our ‘Bigs’ and ‘Littles,’ in communities across the country.”


The experience as a Big has been life-changing for Kira, “As a volunteer, I’m accountable to Denzel,” she says. “He’s my ‘Little’ and the responsibility is mine to help Denzel achieve greater confidence and a sense of accomplishment in his day-to-day life.”

The first-time Kira thought about becoming a Big was at Nerium International’s 2016 Get Real conference held in St. Louis. After hearing a BBBS representative share a personal story, Kira felt inspired. “My husband Shlomo and I wanted to follow in Nerium’s footsteps as far as giving back are concerned,” she says. “We’ve been so blessed. Becoming a Nerium International Independent Brand Partner has given me more time and freedom to work on creating the life I’ve always envisioned,” Kira says. For this reason, her family made the decision to serve their own community through BBBS.

Kira’s husband, Shlomo, feels that being a Big is one of the most rewarding experiences of his life. Additionally, volunteering is something he gets to do with Kira. “Seeing the happiness on Denzel’s face every time we pick him up is priceless,” he says. “The best part was that after the initial three months volunteering as a Big our kids, Elijah and Ella could also be involved.” It’s a family affair, and “the kids have so much fun together.”

Denzel’s mom says the entire experience has changed Denzel’s life. “He’s a happy, caring, smart and sensitive child who is becoming more social and open to expressing his feelings,” she says. “Every time Denzel goes to visit Kira, Shlomo, and the kids, I see some of the sadness usually reflected in Denzel’s eyes disappear.”


For that reason, it’s important for Kira to live up to Nerium International’s mission of Making People Better. “In my life, I’ve taken so many things for granted. Once I learned about Nerium International’s dedication to BBBS, my own level of commitment to Nerium was set in stone.” Life means more.

“For a woman who’s approaching 40, Nerium International and its products are just life changing,” Kira laughs. “Life-changing because Shlomo said the other day that I look better than ever, and life-changing because we’re making a difference.” She declares, “We’re in it – the whole family! – for as long as Nerium International will have us.”

Namaste, Kira.


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